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January 2022

Richland Pointe - Reynolds Lake Oconee - A Community Within A Community

By Scott Kauffman

When Reynolds Lake Oconee began developing a prime peninsula several years ago into a new lakefront project called Richland Pointe, the ownership group wanted to create something this private master-planned resort development with six championship courses didn’t already have. Reynolds wanted to create a place with a unique ‘community within a community’ where a generation of more active member-residents could gather and enjoy a slew of new and distinctive outdoor lifestyle and fitness-oriented amenities.

And above all else, Richland Pointe was envisioned to be a place exuding a special vibe or energy – emanating from the community’s signature lake, of course – and offering members an overall sense of health and well-being.

Another strategic purpose behind the 500-acre Richland Pointe was to create a non-golf destination accessible only to Platinum-level members seeking more exclusive “lifestyle” experiences becoming hard to find in this growing development, where 648 holes of golf, full-service marina and numerous other clubhouse dining and fitness venues are brimming with activity courtesy of Reynolds’s 3,300 overall active members and guests visiting the on-site Ritz-Carlton hotel.

The answer to Reynolds’s much-needed intimate hub of activity now lies in the newly opened 35-acre Richland Pointe Village, highlighted by stunning new clubhouse facilities featuring a globally inspired restaurant, fitness area with cutting-edge Biocircuit and TechnoGym equipment, and world-class wellness center with Reynolds’s first on-site private spa and lakefront pool facilities.

To be sure, another attractive element to Richland Pointe Village is the thoughtfully planned “indoor-outdoor” nature of the new amenities – created by the acclaimed team of noted urbanist/designer Lew Oliver, Inc., and Kuo Diedrich Chi Architects of nearby Atlanta – that peacefully embrace generous “green space amenities” and picturesque views of the club’s namesake lake.
“Today the greater need is more fitness, more space on the lakefront and more space for concerts,” said Dave Short, Reynolds Lake Oconee senior vice president for strategic planning, marketing and sales. “Our shelves are not empty when it comes to great golf. Richland Pointe satisfies our design to support fitness and an outdoor lifestyle.”

Based on initial traffic and feedback since Richland Pointe opened last July, Reynolds Lake Oconee appears to have fully realized their initial vision and goals. At least that’s one way to describe the surge in Platinum-level membership sales and/or upgrades.

According to chief operating officer Tim Hong, approximately 20 percent of the club’s Silver-level members upgraded their plans to Platinum level status to gain access to this new lifestyle and wellness village, representing a jump in initiation fees from $30,000 to $60,000. And that was during the announcement period alone, and prior to the actual opening of these amenities.

Meanwhile, the new campus is helping drive dividends on the real estate side, too, for Metropolitan Life Insurance Company that completed the purchase of what was formerly known as Reynolds Plantation in August 2012. A case in point was the ability to have the first real estate lottery in years when Reynolds released the first round of properties in early 2021 for 30 lakefront, lake access and wooded lots.

According to Hong, Reynolds sold all of the lake-related lots and half of the wooded lots in one day. Since then, the remaining wooded lot inventory was sold with prices that range from $160,000 to $750,000 for premium lakefront property. At a recent member-guest event at the new clubhouse village, Hong said the unique “non-golf” outing was a huge hit among attendees.

“Our members were just blown away by everything because it gives us another place where we can gather,” added Hong, who’s been associated with Reynolds since 2006. “Obviously the buildings are beautifully designed and it sits on the lake which is gorgeous. …  but another thing that makes this stand out is it differentiates that lifestyle we now have here (for Platinum members). You’re not just sitting in a typical golf clubhouse for another golf outing or event. You’re in a lakeside setting in one of the best lakeside restaurants, in my opinion, in the Southeast and definitely in the Lake Oconee region.”

As for the golf experience, highlighted by a foursome of layouts designed by Jack Nicklaus, Tom Fazio, Rees Jones and Jim Engh and the TaylorMade club-fitting facility known as The Kingdom, suffice it to say that Reynolds Lake Oconee still reigns supreme when it comes to the game that first put this place on the map along the shores of Lake Oconee.

 

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