Current Issue

  • Going Back to (Golf) School

     At resorts, golf instructors can take advantage of the vacation atmosphere with superior amenities to bolster revenuesRead More

  • Cybersecurity Awareness is Critical

     If you are not educating your employees on cybersecurity best practices, you are missing the biggest opportunity for improvement in your entire cybersecurity profile. Your employees have business-need access to a lot of important data, and their ability to protect that data — or to inadvertently let it walk out the door of your organization — is strongRead More

  • Let the (Short) Games Begin

     Short courses fill the gap between mini-golf and the traditional 18-holes, where newcomers can test the waters and just play the game.Read More

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Online Exclusives

  • Tee Time Coalition
  • Tee Time Coalition

    The primary purpose of the coalition is to support a more competitive and balanced marketplace in public golf that is both supportive of the golf course owner, operator, PGA professional and the golf consumer. This will be accomplished by promoting adoption of online tee time guidelines and best practices among technology companies, online agents, marketers, golf course operators, general consumers, and the media.Read More

July 2017

Supercharged Marketing with Facebook Ads

It's time to take your Facebook ads to the next level. Learn how to market to golfers in your area by dialing-in your marketing efforts and creating Facebook ads that help drive traffic to your business and website. In this NGCOA exclusive webinar, Allison George shares the process she used to increase her green fee sales by $50,000. She walks attendees through developing a yearlong plan, setting a budget, and installing the Facebook Pixel on your website, allowing you to track how well Facebook is working for you.


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Featured Resource

Owner's Manual

Owners Manual IconBrought to you by Yamaha
Visit the Owner’s Manual library within the GB Archive for practical, small business insights and know-how for your golf operation.Read More

April 2018 Issue
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