The key to any successful venture is knowing when and how to seize upon opportunity. For Jonathan Byler, president and CEO of Byler Holdings in central Pennsylvania, the opportunities were plentiful. It was the “knowing how” part that required some work and innovative thinking.
When you travel to a new city and go out for dinner, is your first choice the same chain restaurant you frequent two doors down from your house? Is your beverage of choice the same mass-produced beer you can get on sale at your local grocer? Do you order the same generic items you can eat anywhere else in the world, including your hometown?
In the last several years, there has been a push to include women in the golfing community. As a woman, I appreciate the effort. There’s Women’s Golf Day, Bring Your Daughter to the Course Week, and the EWGA has made some great improvements as well as the LPGA, who was finally awarded the Merit Award by the NGCOA in 2017 for their contributions to the game.
The primary purpose of the coalition is to support a more competitive and balanced marketplace in public golf that is both supportive of the golf course owner, operator, PGA professional and the golf consumer. This will be accomplished by promoting adoption of online tee time guidelines and best practices among technology companies, online agents, marketers, golf course operators, general consumers, and the media.
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