From the CEO
No Crying Over Spoiled Milk
I’m going to throw a question out there that might seem counterintuitive to many of our readers. Should golf course operators learn to get comfortable with seeing holes on the tee sheet
Cover Stories and Features
Orlando Links Abound
The City’s ‘Other’ Attraction Thrives
Going Green
Claude Pardue Goes Old-School, Overseeding To Bring In Business
Schaal’s Looking Back, and Ahead
Since the 1995 cover story, he’s learned some lessons, and taught some
Protect Your Team
Off-Season Focus on Safety Pays Many Dividends
Case Studies
Athleisure Trend Breaking Traditional Golf Molds
In the old days (which, in many cases, was not too many days ago), you couldn’t walk to the first tee wearing leggings
A Look Back at 1995
Golf Business magazine celebrates 25 years
Secret Shoppers Get Tech Advantage
The secret shopper is getting more sophisticated. At least that’s the case with 59club USA
Farewell, 2019 — Hello, 2020
Happy New Year! Before we begin to look ahead, let’s take a brief look back at 2019.
Speak Now Or Forever Hold Your Peace
If you recall my last column, “Tee Time is Money,” I revealed the state of Texas comptroller of public accounts had ruled against an online tee time agent
Themed Menus Build Sense Of Community
The term “overchoice” was coined by Alvin Toffler in his 1970 book Future Shock, which described the detrimental effects of too much change in too short a time frame.
NGCOA News
‘Course Within a Course’ Opens at Mission Inn Resort & Club
The adage “Don’t do business with family” certainly doesn’t apply at Mission Inn Resort & Club in Howey-in-the-Hills, Florida
Being Social
Influencer Marketing in an Overcrowded Social Landscape
Boar’s Head Resort Enters New Era of Golf
The historic Boar’s Head Resort in Charlottesville, Virginia, is writing a new chapter in its story
Wynn Melds Old With New
A lot of owners believe that the key to effective marketing is to always present your course as new and fresh. Come see the new bunkers or check out the new tee box, which totally changes the strategy of the hole – that sort of thing. But a lot of times the best way to advance what’s new is to stay rooted in the history of the land.
Designers Adapting To Golf’s New Reality
Thank goodness nobody asked him to play it. When Jack Nicklaus recently renovated the Great Waters course at Reynolds Lake Oconee in rural Georgia