December 2019
From the CEO
The Case for Diversity
In today’s America, it’s hard to escape the topic of how demographics are changing. I’m always thinking about how these greater societal, economic and political issues – specifically changing demographics – relate to golf.
Cover Stories and Features
Understanding the Mechanics
Is AI Instruction the High-Tech Future of Golf?
Breaking with Tradition
Truncated Course Provides Perfect Gateway To Golf
Winter Activities Keep Families Engaged Year-Round
Expectations once were that golf courses and clubs in colder climates would be shuttered during the winter, with no reason for players and members to be on property.
Find Your Inner Foodie
Unique F&B Partnerships Draw Non-Golfers, Pump up Profits
Case Studies
Great Expectations
The 4 Foundational C’s of the Customer Experience
(Tee) Time is Money
The old adage has always been that time is money. Time is one of the most valuable commodities, largely because we all have a finite amount of it. The same can be said of golf courses. In fact, it’s probably a bit hackneyed now to reiterate that your tee times have actual value in a dollar amount – real money
Water Rule Repealed, What’s Next?
On Sept 12, the Environmental Protection Agency and Department of Army published a final rule to repeal the 2015 Clean Water Rule: Definition of “Waters of the United States.”
From the Editor
25 Years and Counting
As we prepare to close out the year with the November/December issue of Golf Business magazine, we’re well underway in planning for a very special 2020.