November 2022
Cover Stories and Features
Reinventing Charity Events
Chances are good – really good – that when the topic is charity golf events, you’ll be talking about the traditional four-person scramble that lasts six hours and includes box lunches and awards.
Good Works and a Good Image: The Strategy Around Charity
Every industry, golf included, is required to keep tabs on its public image.
An Appeal Worth Watching
Many of you may have read about the golf course that lost a $5M legal decision to homeowners claiming damages from errant golf balls.
Golf as Therapy
Why has a golf pro donated hundreds of hours for nearly 12 years – using the sport to help kids who are facing massive medical issues? Kevin Corn calls that a “challenging question,” but he’s loved every minute of it.
Case Studies
A Labor Solution Like No Other: On Course Foundation
Much is reported about today’s labor shortages amid “The Great Resignation.” Many golf courses, country clubs and resorts are feeling this pinch.
‘OP9’: A New Public-Private Effort Revives an Old Course for Children
On a beautiful October Thursday in Memphis, two 15-year-old boys arrived at Overton Park 9 (OP9) a half-hour early for their 3:50 p.m. tee time.
Spare Change Has Huge Impact On Els For Autism Foundation
Oftentimes you don’t think about it. A beverage at a convenience store costs $2.25 and if you happen to be paying in cash (a rarity these days), you throw the extra .75 into a tip jar or a can for those who might come up a little short later in the day. That kind of giving is so impetuous and frequent that you don’t even think about it. But for one charity, rounding up to the next dollar has had a huge impact in recent years.
Women’s Amateur, Pro Golf Participation on the Upswing
After decades of female-focused marketing strategies, the golf industry is finally gaining some significant traction in growing this valuable segment of the business.