April 2018
From the CEO
Vantage Point
The recently released USGA and R&A report on driving distance sure drew a lot of attention from all corners of the golf universe.
Cover Stories and Features
Keeping Up Appearances
Deferring a golf course’s capital improvements can be a dangerous game. But how can owners and managers best execute large and small projects that deliver solid ROI?
Going Back to (Golf) School
At resorts, golf instructors can take advantage of the vacation atmosphere with superior amenities to bolster revenues
Taking Control
One of America’s top builders learned the best way to drive residential sales on golf courses was to own the course itself.
Shane Gardner Brings Conservatism Back to Multi-Course Management
If you remember someone who lived through the Great Depression, you have a story about their quirks. There was the grandmother who saved aluminum foil for months; the uncle who never turned on the heat or air no matter how cold or hot it got; the elderly neighbor who died with way too much cash in odd places throughout his home; or the guy who cut the ignition on his truck and coasted down every hill to save fuel. We shook our heads at them then and marvel now at how the Depression affected them for life.
Case Studies
Employee Engagement
We all seem to get it by now — more engaged employees perform at a higher level.
Cybersecurity Awareness is Critical
If you are not educating your employees on cybersecurity best practices, you are missing the biggest opportunity for improvement in your entire cybersecurity profile. Your employees have business-need access to a lot of important data, and their ability to protect that data — or to inadvertently let it walk out the door of your organization — is strong
Let the (Short) Games Begin
Short courses fill the gap between mini-golf and the traditional 18-holes, where newcomers can test the waters and just play the game.
Industry News and Trends
New USGA Distance Report Spurs More Debate
It will be the topic of discussion in most grill rooms all year, and a subject operators will need to be familiar with as the debate continues.
World Handicapping System Set for Debut in 2020
Operators — be aware, because you’re going to be facing all the questions.