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December 2020

From the CEO

Here we go again…
When news hit my desk a couple of weeks ago that some golf courses fell victim to a scam that involved a merchant processor, it didn’t surprise me to see the three letters “ETS” in the emailRead More

Cover Stories and Features

Credit Card Surcharges: Bottom-line Winner For Owners
Letting golfers pay with credit cards is a benefit for course operators, but sacrificing large sums of money to do it is misery. There have been two reasons for enduring that pain—fear of customer protests and, in 10 U.S. states, compliance with the law.Read More

All Hail Jeff Hoag
If you drive a car, I’ll tax the street
If you try to sit, I’ll tax your seat
If you get too cold, I’ll tax the heat
If you take a walk, I’ll tax your feetRead More

Revenue Management and Golf
Cornell University professor emeritus Cathy Enz made a career out of mastering revenue management practices for the hotel, airline and car rental industries and she continues to teach the subject and give consult on competitive strategy.Read More

I’m Gonna Tell
So, what’s wrong with being a Tattletale?Read More

Case Studies

Growing Golf in the Time of COVID-19
The question is simple: How can golf build on the interest the pandemic delivered to the sport?Read More

Montclair Golf Club
Like Flowing Water, Montclair Golf Club Finds A WayRead More

Twin Challenges as Holidays Approach
The holiday spirit is in full swing at The Fountaingrove Club, in Santa Rosa, California, despite a duo of challenges. Like other clubs, Sonoma County’s only private member-owned facility has been busy modifying plans for golf, gatherings and celebrations to accommodate Covid-19 protocols. In addition, management is making holiday arrangements without a clubhouse again this year, as the former, 30-year-old structure was destroyed in October 2017 by the Tubbs Fire, which also destroyed 1,700 homes in the club’s community. Ground was broken in July on a new, $16.5 million replacement clubhouse, with an estimated completion date of October 2021.Read More

2020 in Review: Legislation, COVID, and Operations
As this year comes to an end, we can all agree it cannot finish fast enoughRead More

The Fountaingrove Club
Rebuilding From The AshesRead More

The Wigwam Resort
Nearly a Century of Service Sets Holiday ToneRead More

Standing Together
Growth In Golf Is Biggest Surprise Of 2020 Read More

Technology Drives New Shop Business For Old Club
Yes, rounds around the country were up in a big wayRead More

Up Close and Personal

Innovation Award Winners, Nano Septic Considers Club Safety
Heading into the new year, practically all facets of society, and every entertainment, sports, leisure and travel business, is still seeking the most effective and efficient solutions to protect themselves and their customers from catching the novel coronavirus’ harmful pathogens.Read More

Industry News and Trends

Permanent Escape: The Preserve Golf Club Becomes Homebase For Many Members
It will take many months, maybe years, to realize the societal changes caused by the COVID-19 pandemic. One early indicator, though, has been the avalanche of address changesRead More

No Contraction In Multi-Course Management Space

No one questions that COVID-19 shook the golf industry with a strong hand. Layoffs, shutdowns, deferred capital expenditures and increased sanitation expenses put a lot of operators in a bindRead More

Iconic Mobile Halfway House Becomes Permanent Fixture At Union League National
It was intended to be temporary. When the Union League National Golf Club, the fifth property of the Union League of Philadelphia (a city club founded in 1862),Read More

The Resurgence In Private Clubs
As the golf industry begins to focus on the winter months, Summer 2020 will forever be remembered for two things: golf’s great business comeback and the American public’s overall shift to live, work and play in wide-open places and spaces.Read More

Public-Access Courses Nimbly Plan for the Holidays
On Pawleys Island, just south of the Grand Strand in South Carolina, lies Caledonia Golf & Fish Club and its sister course, True Blue Golf ClubRead More

Pinetop Country Club Historic Updates
When it comes to compelling private golf, the Phoenix-Scottsdale market offers an endless array of exclusive golf and country club developments scattered throughout the region’s stunning desert landscapeRead More

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Yamaha Golf Car

Featured Resource

Bright Ideas Archive

Brought to you by ValleyCrest Golf MaintenanceBright Ideas Icon 
Access some of the most creative ideas golf course owners and operators have to offer within the Bright Ideas area of the GB Archive.Read More

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