From the CEO
A PGA Professional on the Horizon
“Why?” That’s the first question I get from friends inside and outside the golf industry, when I tell them I’m on the journey to becoming a member of the PGA of America.
Cover Stories and Features
Considering Your Options
Should you venture into the world of non-golf revenues?
Independence from Golf Revenue
We're in the money, we're in the money;
Non-Golf Revenue
The industrial giant Samsung opened for business in 1938 selling fruit and dried fish, eventually branching into textiles, insurance, securities and electronics
Case Studies
EventPro360 Takes Event Sales & Management to New Cloud-based Heights
In a lot of cases, owning and operating a golf facility can represent a disparate state of business affairs. And for many of the busier and bigger facilities/clubs, it can sometimes seem like being in a state of organized chaos.
Camp Creek Golf Club Redefining Florida Panhandle’s Private Club Landscape
The St. Joe Company has been one of Florida’s largest private landowners/real estate companies since it was formed in the mid-1930s, and the Jacksonville-based company was synonymous with the Florida Panhandle in its early years, primarily due to its massive timberland holdings and the company’s namesake paper mill.
A Night or Two of History Is A Revenue Driver For Pinehurst Resort
People will pay for history. That’s always been the case. Whether it’s art, antiques, or rare old manuscripts, the market for a piece of the past has remained constant through war, peace, pestilence and prosperity. But only recently has that market expanded to include historical experiences
Fripp Island Golf & Beach Resort Thriving Beyond Golf
Situated on the most seaward of South Carolina’s barrier islands, Fripp Island Golf & Beach Resort is a destination for golfers and non-golfers alike
What You Shoot at Steelwood Country Club Depends on What You Shoot
It’s not unusual for a golf shop to offer services that aren’t related to golf. Custom belts are available at Arizona Country Club in Phoenix, for example, and those professionals who still wear jackets and ties can find them in plenty of golf shops.
Rethinking Space - Where Best to Capitalize on Capital Improvements
By most accounts, U.S. golf facilities in 2020 experienced one of the greatest rebounds in rounds played and course capacity in memory. And so long as the Covid-influenced environment continues to affect the mindset of how people spend their precious time these days, the socially distanced-outdoor nature of golf positions the industry for yet another robust year of business
Junior Sports Academy A Needed Component In A New Way of Life
Instructional programming has evolved in recent years. Camps and clinics, juniors and seniors, ladies’ “Sip and Swing” sessions with wine and hors d’oeuvres after group lessons: All of these add-ons do more than create additional revenue streams. They build connections and develop lasting relationships through the game while elevating the club and its staff beyond the role of facilitators and into the realm of experts.
Up Close and Personal
A New Door Rescues Golden State Club Restaurant
Sometimes it’s as easy as opening a door. Or creating one. Throughout the lockdowns in California, which extended longer than a full year and prompted a recall effort of the state’s governor, Golden State golf clubs kept their restaurants shuttered
Industry News and Trends
An Old Service Is New Again At Army Navy Country Club
In the first decades of country clubs in America, pre-Great Depression, when most of the golf pros in America were natives of Scotland and almost all the members showed up for dinner in tuxedos and ball gowns, club staff provided services that today’s operators cannot fathom
A Fee For A Stroll Presents A Wealth Of Possibilities
If you could go back in time and talk to your great grandparents, you’d learn a lot. You’d also surprise them no end. Imagine the looks on their faces if you told them that major beverage companies could pour spring water in plastic bottles and sell them for $2 a pop.
Keswick Hall & Golf Club
Keswick Hall & Golf Club, a luxury golf resort in Keswick, Virginia, is situated in the state’s historic wine country or in its bucolic hunt country, depending on one’s perspective. For those who prefer golf, Full Cry at Keswick Golf Club, a Pete Dye design, continues to garner top accolades since it opened in 2014 to rave reviews. And a full array of resort activities and event options complete the picture at the venue, which has undergone a complete renovation.
Brand New McLemore: The Future Looks Really Good High Atop Scenic Lookout Mountain
Seeing a new course open these days is seemingly as rare as witnessing a double eagle. Indeed, after golfers witnessed a 20-year period of record new course development from 1986-2006, the ongoing golf market correction continued into 2020 as America recorded the 15th straight year of overall net losses in new course supply