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  • Disaster Preparedness
  • Disaster Preparedness

    If you’re like most of us, the answer is no. It can be difficult to know where to begin and where to go from there. A disaster may be caused by carelessness, negligence, bad judgement or by natural forces such as a hurricanes, tornadoes or floods.Read More

October 2018

From the CEO

It’s Time to Change the Narrative About the Future of Golf
 Just yesterday, I received an email from a homeowner in Clermont, Florida, who lives in a golf course community. She was pleading with me for ideas on how to compel the city to take ownership of the golf course no longer in operation. Obviously her concern is about what would happen to the land adjacent to all these homes, and the promise of having perpetual golf course views when the homes were built 14 years ago. The words “eminent domain” were thrown around. Even without local knowledge of the situation, I sternly advised against the eminent domain idea. But I will admit, it’s painful to hear about any golf course that has failed.Read More

Cover Stories and Features

Facing the Water Hazard
 A 10-15-year cycle could result in nearly $10 billion worth of renovation work within the golf industry.Read More

California Court Stings Course Owners with Ruling
 Can golf course owners be held liable if a guest gets stung by an insect?Read More

‘I Do’ Means Big Business
 Earlier this year, course operators took a break from fretting over rounds-played stats to focus on troubling data about marriages and weddings. After climbing steadily from 2010 through 2016, the number of weddings in America fell off notably last year.Read More

Feeling the Pinch: Tools to Navigate a Dynamic Labor Market
 How can employers rethink the way they recruit, retain and engage their workforce during a time of rising wages, historically low unemployment and uncertain industry growth?Read More

Case Studies

Buying Into the Game
 Bill Smith Finds Recession-Proof Niche with Green FairwaysRead More

Caller Alert: Handling Third-Party Sales
 It’s no secret that the reservation process changes on a daily basis. At one point, more than half of airline tickets were sold through travel agents and in-person sales. Now, almost 90 percent of travel is booked online or through call-centers.Read More

Auditors Targeting Contract Employee Agreements
 The golf industry has long relied on using contract employees to deliver unique and special services offered to our customers. The scope of these services vary widely from one golf course to another, so standardized agreements are difficult to create. This has left the golf industry vulnerable to labor and tax audits.Read More

Polishing a Gem
 11 years, $40M later, Pound Ridge glimmers with hopeRead More

Billy Casper Golf Waddles Through Its Data
 If actor Dustin Hoffman was in a modern-day remake of his classic 1960s movie, “The Graduate,” one of the everlasting lines to remember might be “data” is the future. Indeed, much like “plastics” was the surefire career tip for the recent college graduate played by Hoffman in that classic film, data seems to be the destiny for so many young graduates today.Read More

Irrigation Certification Improves Water Management
 Management of irrigation schedules is the single most difficult task that a golf course superintendent faces on a daily basis.Read More

Promoting the Portfolio
 With various facility upgrades to tout, La Cantera boosted its marketing to a new levelRead More

Industry News and Trends

Cultural Awareness
 You want your family business to last? Then act like a familyRead More

Final Thoughts
 What is the golf industry’s biggest hurdle right now and how should it be addressed in your opinion?Read More



Featured Resource

Bright Ideas Archive

Brought to you by ValleyCrest Golf MaintenanceBright Ideas Icon 
Access some of the most creative ideas golf course owners and operators have to offer within the Bright Ideas area of the GB Archive.Read More

October 2018 Issue

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