From the CEO
Scylla and Charybdis Are Still Alive - Stay Alert, Course Owners
For an industry with a reputation for resisting change, it’s hard not to get whiplash trying to keep up with everything that is actually changing. Or, at least on the precipice of great change
Cover Stories and Features
Data Is Only As Good As Its Use
Troon Golf Mines Customer Info For Gold
All The Dashboards, All Wired Together?
During his time heading up business intelligence at Caesars Entertainment, Harvard-trained Ruben Sigala made a telling comment about emerging data technology.
The African American Golf Expo and Forum
“We play, we pay, we count”
Research and Data Wisdom
‘Be on a never-ending quest to hear from your golfers’
Case Studies
World's Largest Pro-Am Presents Food And Beverage Challenges
How do you feed the world’s largest pro-am?
Troubled Waters Continue to Flow
The Clean Water Act became law in 1948. In 1972 an amendment to the Clean Water Act established federal jurisdiction over “navigable waters,” defined as the “waters of the United States,” commonly referred to as the WOTUS Rule.
Why Information May Be Your Best Tool for Success
The question was simple: Would knowing how many golfers hit practice balls at the range before their round boost course profits?
Golf Facilities for Sale….Going, Going, Gone!
Back in February, real estate broker Hilda Allen and her namesake team helped sell a pair of 18-hole courses in Lake Wales, Fla., in conjunction with Bullseye Auction & Appraisal.
Landscapes Golf is Devilish about Data-Driven Devils Tower
With more than 40 years of experience and 1,800-plus projects to his company’s credit, golf business icon and Landscapes Unlimited founder Bill Kubly is recognized for building one of the world’s biggest and best course construction firms.
Technological Disruption at Core of McConnell Golf Growth
John McConnell knows a thing or two about the value of integrating innovative technology solutions as well as anybody in the golf business.
Metolius Golf Makes ‘Big Data’ Marketing Moves
In a 2012 book titled, “The Human Face of Big Data,” science writer Michael Coren is quoted as saying, “Every century, a new technology – steam power, electricity, atomic energy, or microprocessors – has swept away the old world with the vision for a new one
Entrepreneur Stanley Campbell Brings Data Expertise To Martin Downs Country Club
The purpose of data in golf is not to store a wealth of information. It’s to make life easier and more efficient; to build a stable customer base rooted in service and understanding; to drive revenues through relationships and manage expenses in a way that keeps the business healthy and everyone involved happy.
Up Close and Personal
Mystic Creek Logo A Flattering Imitation
It’s the south end of nowhere and they know it. To call Mystic Creek Golf Club in El Dorado, Arkansas, a hidden gem undersells both words.
Industry News and Trends
Oasis Golf Club
Partnerships are the Key to Success
The Resort at Longboat Key Club
Planning Strategically and Measuring Results