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May 2019

From the CEO

Are OTTAs Golf’s Disintermediaries?
 I don’t believe most golf courses need the OTTAs’ marketing services to meet the natural demand for golf in our marketplace, nor do I think they stimulate incremental demand for golfRead More

Cover Stories and Features

Turns Out Juniors Need an After Market
 College and High School Players Add to Courses’ Event RevenueRead More

Finding the Right Fit
 Fitness Programs Fill Golf Travelers’ NeedsRead More

Still plenty of green to be found
 Despite industry assumptions, investors are buying golf real estateRead More

Resurrection Is Real
 Once shuttered and left to nature, Rams Hill Golf Club was revivedRead More

Case Studies

Dealing with a $15 an Hour Minimum Wage
 On Jan. 16, Rep. Robert Scott (D-VA3) introduced a bill in the House that calls for an increase in the federal minimum wage from $7.50 to $15Read More

Expand Your Employee Recruitment
 More Diversity has a Big Impact on Your SuccessRead More

Two Operators, Two Questions: Hot weather solutions
 How do you program to maximize revenues on repressively hot days?Read More

What Lies Beneath
 Sometimes, we cannot uncover the truth because of things another party may or may not elect to share with us. I use the word uncover because sometimes information that is relevant for golf courses is obscured by a vendor.Read More

New York Proposes Costly Tax Bill for Golf Courses
 The New York state legislature is considering tax bills that could send golf course owners in that state into a tailspin.Read More

Issues Come Into Focus at Capitol
 One of the primary aims of the World Golf Foundation is to represent the game’s interests through WE ARE GOLF (WAG), a coalition of golf’s leading organizationsRead More

Up Close and Personal

Final Thoughts with Debbie Jeffries
What do you think is the main reason the number of golf course closures keeps climbingRead More

Trojan

Yamaha Umax

Featured Resource

Bright Ideas Archive

Brought to you by ValleyCrest Golf MaintenanceBright Ideas Icon 
Access some of the most creative ideas golf course owners and operators have to offer within the Bright Ideas area of the GB Archive.Read More

May 2019 Issue
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