From the CEO
One year ago, the The Wall Street Journal printed its piece, “Americans Want to Play Golf—Until They Try It.” The article suggested golf courses are like gas stations: “Come or don’t come. Here’s the price.” Implicit in that statement was that the experience at golf courses might be seen as a nothing-special commodity no better than your typical gas station.
Cover Stories and Features
Unless there’s something profoundly unusual about residents of Kansas City or eastern South Dakota, a business model has emerged with major potential to revitalize golf by pairing it with fitness-club membership then scaling the whole thing up, at a profit.
A Local Flavor
Tim Gordon uses his northeastern roots to deliver a neighborhood feel at Niblick Golf
Tossing a Life Raft
Management companies offer aid to owners on an island
The Sound of Silence
There may always be those select few golf course operators who are adamant about remaining faithful to the game’s longstanding traditions. The serene silence that hovers across 18 holes is usually only broken by the quiet chirp of a nearby bird or the swish of a club.
A Strong Hand On The Brand
Tanglewood Resort–set on the Texas-Oklahoma border–isn't like other golf facilities in its region, and longtime golf director Mike Fish makes sure it stays that way through a service philosophy focused on memorable experiences
Selling Green, Seeing Green
By selling a portion of its land to developers, Greenacres Country Club in southern New Jersey bought itself a new lease on life that's given the once-struggling facility a bright, sustainable future
The Royal Family
The Kings do it all at Pennsylvania’s Moccasin Run Golf Club, which the family has owned and operated for the better part of three decades
Industry News and Trends
It’s a beacon of freedom and symbol of hope.
The Right Investment
A CEO and department head were having a conversation after a monthly strategy meeting, where the focus was on employee training. The CEO said, “What if we spend all this money training staff and they leave us?” The department head replied, “What if we don’t train and they stay?”
A Decade of Prominence
We Are Golf will celebrate the 10th anniversary of National Golf Day this month in Washington, D.C. Join owners and operators like you as we share golf’s positive message with lawmakers