From the CEO
Vantage Point
Data. The word tends to elicit one of two responses out of small business owners. One is: “Give me more! Can’t get enough of it!” The other: “Who’s got time for that?”
Cover Stories and Features
Five-Star Experience
How daily-fee facilities like Cowboys Golf Club manage to create a resort-like atmosphere
Destination Detectives
Investigating the balancing act of third-party and direct-booking strategies in resort golf
Case Studies
Helping Hands
Mark Whetzel and Vanguard Golf Management have built a company based on good values–doing the right things, caring for others and building friendships that transcend economic ups and downs
In for the Long Haul
For most of his life, Jim Critzer was too busy building his construction company to play golf. Now, as the co-owner of Waynesboro Country Club, he’s ironically still too busy bringing the club back from the brink to take up the game
Let’s Make a Deal
Augusta Ranch Golf Club has worked out a unique arrangement with the facility’s homeowners association, as owner Don Rea has sold the course to the HOA, which then leased the course back to him
Industry News and Trends
Golf Goes to Town
Golf competes not just against other sports, but against all leisure activities. This point gets made often, and it reminds us that the game’s physically remote location can help push it down the list of enjoyable things to do—out of sight, out of mind.
What’s in a Name?
Many remember the story of Bob Lobel and Woodland Golf Club in Massachusetts. It made all the Boston papers and was even covered in this magazine.
Divvying Decisions
Making decisions is always difficult. It’s hard enough when the decision needs to be made by a group of like-minded peers, but the hardest type of decisions to make are those in which there are multiple generations involved in the process. So what do you do?
Autumn’s Arrival
It’s difficult to get too frustrated when losing a golf ball deep into a pile of freshly-fallen leaves. No doubt, expect to add another stroke or two to that day’s round. But it’s hard to be overtly mad when fall is finally upon us, right? The cool chill in the air and the hues of orange and brown that pepper the course signal the return of autumn. How will you take advantage of this year’s harvest?