Two letters are changing the way the world works: AI – artificial intelligence. You can think of it as the simulation of human intelligence by machines or software. And AI isn’t just for big business or the ivory towers of academia. Today, AI is making its way into golf course management –– saving lots of time and money by improving operational efficiency, enhancing customer experiences and optimizing maintenance and resource allocation.
Rarely can anything be called a universal hit. That is especially true of something in golf with a six-figure price tag and the potential to close down a revenue source for weeks or months during construction. As dry-mouth moments go, nothing causes more sleepless nights than betting the business on a capital improvement project.
In the boom times for golf that were kindled by the Tiger Woods phenomenon, it seemed that everyone wanted to play the game. The demand for golf dovetailed with the housing boom, leading to an explosion of upscale daily fee courses that were the centerpiece for residential communities. Seemingly overnight, residential construction became the driving force in the golf industry.
It’s the first edition of the NEWEST member to the Golf Business LIVE family: Golf Business LIVE - Tech Talks, hosted by Golf Business columnist and longtime NGCOA contributor Harvey Silverman. The emergence of technology across all corners of the golf industry is unmistakable. Each episode, Harvey Silverman will welcome experts and leaders to explore how this tech is advancing, streamlining, and propelling golf businesses from coast to coast.
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