New data privacy laws mean change in business practices
In 1995, Pascal Stolz was at the forefront of a technological golf equipment revolution when the former TaylorMade worldwide vice president of marketing helped introduce the Burner Bubble to mainstream golfers. Nearly 25 years later, Stolz hopes another technological twist on the game will drive equally as much change in green fees and tee sheets.
About 10 years ago, when I was new to the golf industry, I asked a club pro at a public course why they didn’t encourage more golf leagues as a way to fill the tee sheet and benefit from more food and beverage (F&B) sales. I still remember his grimace and his response — “Do you have any idea what a hassle it is to manage a golf league” — followed by a litany of challenges.
If you’re like most of us, the answer is no. It can be difficult to know where to begin and where to go from there. A disaster may be caused by carelessness, negligence, bad judgement or by natural forces such as a hurricanes, tornadoes or floods.
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