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People will pay for history. That’s always been the case. Whether it’s art, antiques, or rare old manuscripts, the market for a piece of the past has remained constant through war, peace, pestilence and prosperity. But only recently has that market expanded to include historical experiences
Instructional programming has evolved in recent years. Camps and clinics, juniors and seniors, ladies’ “Sip and Swing” sessions with wine and hors d’oeuvres after group lessons: All of these add-ons do more than create additional revenue streams. They build connections and develop lasting relationships through the game while elevating the club and its staff beyond the role of facilitators and into the realm of experts.
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