Current Issue

  • Boca Raton Revival

     In the heyday of the bourgeois Boca Raton private club era, Boca Lago Country Club was considered by some as one of the top clubs in this swanky South Florida market. In the last decade, however, Boca Lago struggled to retain and attract new members — like many aging clubs across the country — and closed one of its 9-hole layouts.Read More

  • Do Your Customers Need Some Privacy?

    ne thing I hear very often when talking about best practices for working with third parties involves making sure you collect customer data of your golfers, regardless of the channel through which they booked the reservation. I get it. It makes sense.Read More

  • ClubCorp Takes Shot at Big Shots Investment

     ClubCorp, the world’s largest owner of private clubs, just took a big bite into the technology-driven alternative golf business when it recently acquired a controlling interest in BigShots Golf.Read More

MORE CONTENT

Online Exclusives

  • Ready for a Binge
  • Ready for a Binge

    Ready for a Binge. Here’s all the Golf Business Podcasts in one place.Read More

February 2019

Cultural Series Holds Golfers’ Interests Away from Course

cultural.jpg

By Steve Eubanks

Georgia isn’t all dogwoods and peach blossoms. Ask anyone who moved to the Peach State from a northern territory and you’ll learn that it gets just as cold in Atlanta and Augusta as it does in New York and Philly. It just doesn’t stay cold as long. Two or three weeks of hard winter a year is about average for Georgia. And by early April, people are breaking out the shorts and sundresses, at least on occasion. 

But January, February and March are iffy. You could easily play golf in a sweater on Monday and be shivering by a fire by Tuesday at noon. That makes alterative programming imperative for golf clubs throughout the state. If a group is on site for three days of golf and it’s sleeting and 30 degrees for two, clubs need something to keep people on the premises. 

Reynolds Lake Oconee, the multi-course operation owned by MetLife, has gone overboard on programming for their wintertime members and guests. In something the development has dubbed its “Linger Longer Living Series,” the clubs have scheduled experts in everything from art, antiques, jewelry and silver collectables to saxophonists and theologians who will give lectures on the ethics of everyday life.   

“In the beginning I met with several members,” said Marie Garrison, a Reynold’s resident who started the series. “I learned about their interests, talents and skills, but I also realized that they did not want the curriculum to be limited only to what they preferred. They had an appetite for a broad variety of events and programming. That continues to guide me as I research and choreograph new events.”

This winter’s events include a discussion about Mardi Gras with a noted New Orleans historian, a lecture by a fine-art specialist on how to “evaluate, explore and respond to art,” a class in how to evaluate antiques, and stories about Richmond in the Civil War by a couple of authors. 

“The reception has been something I hadn’t expected,” Garrison said. “(It) confirms again that while our members have a deep appreciation for the culture, culinary and musical profile of so many of our events, there also is an endless curiosity for learning about new things.”

And when it’s 40 degrees and raining, it’s always good to have a few other options to keep golfers interested and otherwise engaged. 
 
Steve Eubanks is an Atlanta-based freelance writer and New York Times bestselling author.

Share/Bookmark

Leave a Comment

Yamaha Umax

Toro

Featured Resource

Bright Ideas Archive

Brought to you by ValleyCrest Golf MaintenanceBright Ideas Icon 
Access some of the most creative ideas golf course owners and operators have to offer within the Bright Ideas area of the GB Archive.Read More

February 2019 Issue
  • CONTENTS
  • DIGITAL FLIPBOOK


Connect With Us


facebooktwitterNGCOABuyers GuideYouTube