Current Issue

AI Can Be A-OK for Course Management
Two letters are changing the way the world works: AI – artificial intelligence. You can think of it as the simulation of human intelligence by machines or software. And AI isn’t just for big business or the ivory towers of academia. Today, AI is making its way into golf course management –– saving lots of time and money by improving operational efficiency, enhancing customer experiences and optimizing maintenance and resource allocation.
New Tech Opens Doors At Orange Lake Resort
Rarely can anything be called a universal hit. That is especially true of something in golf with a six-figure price tag and the potential to close down a revenue source for weeks or months during construction. As dry-mouth moments go, nothing causes more sleepless nights than betting the business on a capital improvement project.
The Future of Golf Sits on Eight Acres at Pebble Beach
You don’t know what to expect until you step on the property. Then it hits you like a blinding light from the sky. Spend 10 minutes at The Hay, the par-3 facility just up the hill from the Inn at Pebble Beach, and you realize you are witnessing the future of the game.

Online Exclusives

Golf Business LIVE - Tech Talks
It’s the first edition of the NEWEST member to the Golf Business LIVE family: Golf Business LIVE - Tech Talks, hosted by Golf Business columnist and longtime NGCOA contributor Harvey Silverman. The emergence of technology across all corners of the golf industry is unmistakable. Each episode, Harvey Silverman will welcome experts and leaders to explore how this tech is advancing, streamlining, and propelling golf businesses from coast to coast.

September 2023

Golf Business LIVE - Tech Talks

It’s the first edition of the NEWEST member to the Golf Business LIVE family: Golf Business LIVE - Tech Talks, hosted by Golf Business columnist and longtime NGCOA contributor Harvey Silverman. The emergence of technology across all corners of the golf industry is unmistakable. Each episode, Harvey Silverman will welcome experts and leaders to explore how this tech is advancing, streamlining, and propelling golf businesses from coast to coast.

For the first episode, Harvey talks to special guest Parker Cohn, founder of Performance Resource Management, an innovator in the agronomic sector. Find out how their agronomic technology is delivering superior quality while reducing the need for fertilizer and water, which can significantly boost your bottom line and create a more sustainable operation. Learn about Parker’s inventive process for naturally restoring turf health at a fraction of the cost, and the process of working with world-renowned venues such as Pasatiempo Golf Course and the San Francisco Giants’ Oracle Park.

Featured Resource

Owner's Manual

^{Brought to you by Yamaha}Visit the Owner’s Manual library within the GB Archive for practical, small business insights and know-how for your golf operation.