Two letters are changing the way the world works: AI – artificial intelligence. You can think of it as the simulation of human intelligence by machines or software. And AI isn’t just for big business or the ivory towers of academia. Today, AI is making its way into golf course management –– saving lots of time and money by improving operational efficiency, enhancing customer experiences and optimizing maintenance and resource allocation.
It’s the first edition of the NEWEST member to the Golf Business LIVE family: Golf Business LIVE - Tech Talks, hosted by Golf Business columnist and longtime NGCOA contributor Harvey Silverman. The emergence of technology across all corners of the golf industry is unmistakable. Each episode, Harvey Silverman will welcome experts and leaders to explore how this tech is advancing, streamlining, and propelling golf businesses from coast to coast.
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Worth Asking For Michelle Wittig’s idea to have the local private school sale gift cards proves successful with a 25 percent increase in gift-card sales at Juday Creek.
Tip Of the Hat Inspired by spring training, the management of Falcon's Fire Golf Club in Kissimmee, Florida implemented the "Hats Off" promotion to draw in visiting baseball fans.
A New Pastime With Little League baseball as his inspiration, Dave Donofrio hopes kids will soon be asking their parents to take them out to his golf course.
Working Smarter Turf equipment technician, Joe Corsetti, saves the Members Club at Grande Dunes in Myrtle Beach time and money on aerating greens with his tow bar invention.
When Carts Just Won’t Do With a growing number of operators having their businesses turned sideways by the weather and current economic malaise, non-traditional programs such as Muskego Lakes Country Club's Car Golf may be just the kind of hit they need.
Winds Of Change Construction of an inexpensive windmill has helped remedy a pond algae problem at Interbay Golf Course.
Wine Is Fine For Business Golf school operator Kris Moe’s love for both golf and wine inspire him to blend the two in his next initative, a golf-and-wine learning program.
Bombs Away When mother and general manager of Toad Valley Golf Course in Pleasant Hill, Allison George, finds herself all too often involved in school fundraising, she persuades the school to raffle off golf balls instead.
Feeding the Need When a few members of the ladies league at Longleaf Golf Club in Southern Pines, North Carolina, were looking for a way to help local food banks, they turned to, of all places, their golf club. Belinda Tucker, general manager of Longleaf, took that charge to heart, creating a promotion that greatly benefits those in need while generating more play at her facility.
All Fired Up Golf rounds are down at most facilities nationwide, and many course owners are exploring non-traditional ways to generate additional revenue. Joyce and Eddie Pierce, owners of Mulligan’s Golf Course in Houston, Texas, were willing to take a shot at something different in the literal sense.
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